'Fajer' Line Launch
For more than 65 years, Kooheji Jewellery has been providing its customers with unique jewellery from around the world. It is known for integrating wonderful designs, lovely art and precise manufacturing into its jewellery
Concept & Objectives:
At the start of its 65th year anniversary, Kooheji is embarking on a new path by launching its own unique jewellery brand.
It is the dawn of a new era, a new day has started, and we are witnessing its first light. Taking into consideration the colours of the designed jewels, as well as the milestone of a new dawn, the launched product is reflected in a sunrise.
Sunrise in Arabic means: "Fajer".